SPORTS MARKETING

Sports Marketing

Order Instructions:
You have been the Director of Marketing for the National Indoor Soccer League for five years. The commissioner comes to you and promotes you to a newly created position entitled Director of International Marketing. The commissioner wishes to build on the South American and European markets, and expand the league’s presence on both continents, either through expansion teams or invitational tournaments, with the eventual goal of leagues where the champions from each continent would play in a series of home and away games for an overall world indoor soccer champion. What are some of the main issues (both positive and negative) of expanding the league into Bogota, Buenos Aires, Lima, Rio de Janeiro for South America; and Berlin, London, Madrid, and Rome in Europe?