Strayer MKT500 Assignment 2 Marketing Products
Grand Canyon MGT 240 Module 7 DQ – 21st Century Challenges
July 10, 2018Grand Canyon MGT 240 All Modules 1-7 DQ (2014)
July 10, 2018MKT 500 Assignment 2 Marketing
Products
Continuing to build your marketing plan, this assignment focuses
on your product and service. Remember from the Assignment Overview that your
product must also have a service component.
Write a four to five (4-5) page paper in which you:
Discuss the type of product the company will offer and identify
its primary characteristics. Discuss the service component of the product and
how it will be used to enhance the product. Explain how the product could be
expanded to a product line, and the depth and breadth of the line. Determine
how the core business may change in response to industry or market changes.
Support your marketing plan with at least two (2) reference sources that
discuss the nature of the product