Strayer MKT500 Assignment 1 Company Introduction, Market Segmentation, and Product Positioning

MKT 500 Assignment 1 Company
Introduction, Market Segmentation, and Product Positioning
Write a five to seven (5-7) page paper in which you:
A. Write about your company.
Write a detailed company background. Address the following items
at a minimum for full credit: Create a strategic mission statement. Determine
and decide upon at least one (1) foreign market for the product and service.
Provide your rationale for this market.
B. Write about your marketing plan.
Discuss the potential audiences for a marketing plan and the needs
of those potential audiences. Identify the marketing segment for the product
and provide a rationale for this segment. Discuss the target market and provide
a rationale for this target market. Perform a SWOT analysis (strengths,
weakness, opportunities, and threats) for the company. Create the market
position for your product and service. Explain your rationale. Support your marketing
plan with at least two (2) reference sources that discuss the nature of the
product.