BUSN 412
Entire Course (Strategic Management)
BUSN412 Weeks
2-7 Quizzes
BUSN412 Week 3
Nintendoâs Wii Case Analysis
This week, you will write a paper on Nintendoâs Wii (Textbook Case
35). In order to assist you in writing your case analysis, there are links to
two Word documents that should be downloaded. The first link is to a case
analysis report outline and grading guide. This guide should be
followed exactly if you want a maximum score on your case analysis. The second
Word document is a sample paper.
BUSN412 Week 5
Southwest Airlines â Case Analysis
Case Study
This week you will write a paper on Southwest Airlines (Textbook
Case 27). Read the case first. In order to assist you in writing your case
analysis, there are links to two Word documents that should be downloaded. The
first link is to a case analysis report outline and
grading guide. This guide should be followed exactly if you
want a maximum score on your case analysis. The second Word document is a sample
paper.
BUSN412 Week 6
Organizational Designs, Strategic Leadership, Emotional Intelligence, The
Learning Organization, Organizational Ethics â You Decide
BUSN412 Week 7
Creative Concepts
BUSN412 Week 7
Managing Innovation, Fostering Corporate Entrepreneurship â You Decide
Scenario, Your
Role, Key Players
You are Betty. Based on the scenario above you should:
a. Explain to the bank exactly what is occurring at EZ.
b. Say nothing and continue the status quo.
c. Talk to Ryan and explain your concerns.
d. Give hints to the bank about EZâs situation.
e. Attempt to cover up the problems and stall the bankâs auditors.
Activity
In Week 7, work with your team, compose a 2-3 page team paper
based on each of your individual answers describing what, ethically speaking,
you would do if faced with this scenario.
Submit only one team paper to
the Week 7 Assignments Dropbox located on the silver tab at the top of this
page. For instructions on how to use the Dropbox, read theseStep-by-Step
Instructions or watch thisDropbox Tutorial.
See Syllabus/âDue Dates for Assignments & Examsâ for due date
information.
Grading Rubric:
Category
Points
Description
Understanding
60
Demonstrate a strong grasp of the problem at hand. Demonstrate
understanding of how the course concepts apply to the problem.
Analysis
60
Apply original thought to solving the business problem. Apply
concepts from the course material correctly toward solving the business
problem.
Execution
20
Write your answer clearly and succinctly using strong organization
and proper grammar. Use citations correctly.
Total
140
A quality paper will meet or exceed all of the above requirements.
BUSN412 â Week 7
You Decide Transcript
Scenario
Betty King is the new controller at EZdot.com. The previous
controller was fired for âincompetence.â Ezdot.com has some severe cash-flow
problems that have become exacerbated by the recent acquisition of another
firm. The financials of both EZ and the other firm are as clear. The new
company has 450 employees that have a âcan doâ attitude. EZâs bank is seriously
concerned about the companyâs viability. Betty discovers that her new boss,
Ryan Roberts, who is EZâs president and major shareholder, is holding a
substantial amount of checks from customers in his desk without telling her.
Ryan also plays with the firmâs float on a daily basis. (Float is the money
that is used on a day-to-day basis for operations.) Itâs close to tax time. The
bank wants to know what is occurring and has a meeting with Betty today.
Your Role
You are Betty King. Based on the scenario, you should:
1. Explain to the bank exactly what is occurring at EZ.
2. Say nothing and continue the status quo.
3. Talk to Ryan and explain your concerns.
4. Give hints to the bank about EZâs situation.
5. Attempt to cover up the problems and stall the bankâs auditors.
Key Players Key
Players
Text for Audio
Recording
Ryan Roberts President
Yes, I am holding a substantial amount of checks from customers in
my desk, but whatâs the problem with this? Iâm the president and a major
shareholder, so I donât think this should be a big concern for you.
John Smith Banker
It seems as though someone at EZ is playing with the firmâs float
on a daily basis. This is the money that is used on a day-to-day basis for
operations. We have some concerns here at the bank and want to get to the
bottom of this at our meeting today.
Activity:
Write a 2-3 page paper describing what, ethically speaking; you
would do if faced with this scenario.