Devry MKTG310 Midterm Exam 1 ANSWERS

MKTG 310 Midterm Exam 1 ANSWERSQuestion :(TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.Points Received:5 of 52.Question :(TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.Points Received:5 of 53.Question :(TCO 2) The Millennials are the first generation to grow up with computers at home, in a 500-channel TV universe. Because of this, this group is often referred to as ________.Points Received:5 of 54.Question :(TCO 5) Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.Points Received:5 of 55.Question :(TCO 7) Why should marketers be aware of consumers’cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the postpurchase behavior of a customer as an example.Points Received:40 of 406.Question :(TCO 1) Identify and describe the factors that affect the successful adoption of innovations.Points Received:40 of 40