Strayer MKT 100 All Weeks 2 – 9 Discussion Question (2014) except Week 3

Week 2 Discussion”Marketing Objectives and Ethics in Marketing” Please respond to the following:· From the first e-Activity, discuss the primary reasons why firms that focus on fairness to stakeholders (i.e., customers) are more likely to be seen as ethical as those that do not. Explain the fundamental reasons why it is important to include marketing ethics at all stages of the marketing process.· From the second e-Activity, examine the marketing objectives of your favorite company, and discuss how its strategies are aligned to the objectives.Week 4 Discussion”Business Markets and Global Marketing” Please respond to the following:· From the simulation, explain the key factors that you need to consider while selling to organizations, and determine whether it is easier to sell to individual consumers. Provide a rationale for your response.· ANMCorp is a popular automobile company in the U.S. with many well-recognized brands. The company now plans to market its flagship product, a convertible luxury sedan, in Singapore. Imagine that you have been asked to assist ANMCorp’s marketing team in devising a marketing strategy for its new move. Determine the key global factors ANMCorp will need to consider for a successful launch of the product in Singapore. Provide a rationale for your response.Week 5 Discussion”Market Penetration and Branding” Please respond to the following:· From the simulation, differentiate sales promotion activities from loyalty programs, and explain which of the two (2) is more effective. Justify your response.· Assume that you have been given the task of developing the branding strategy for Achilles’ new casual shoes for children. Select a brand name for the new product, and determine the branding strategy that you would use for this product.Week 6 Discussion”Pricing Strategy and Pricing Management” Please respond to the following:· From the simulation, you learned about the importance of identifying a pricing objective before developing the pricing strategy. OatHealth is a brand of oatmeal marketed by Health And You all over the U.S. The company has been noticing a decline in sales. An external consultant appointed by the company has attributed the sales drop to issues in pricing. Determine a pricing objective and discuss a new pricing strategy that could help the company revive its falling sales.· From the e-Activity, give examples of two (2) products that rely on their price to woo customers, and demonstrate the manner in which pricing management must go hand-in-hand with the identification of the correct target market. Provide a rationale for your response.Week 7 DiscussionGlobal Trade and Distribution Strategy” Please respond to the following:· Illustrate the role of supply-chain management in the global movement of goods from one country to another, and explain its overall impact on local trade. Support your answer with examples of such an impact in action.· From the simulation, describe the characteristics of the target market for the Achilles Kids shoes and propose a distribution strategy that would work for this target market. Provide a rationale for your response.Week 8 Discussion”Retail Environment” Please respond to the following:· From the first e-Activity, analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples.· From the simulation, suggest key strategies that Achilles Kids, a mass market shoe line, could use in order to modify its retailing approach if it were a luxury shoe line.Week 9″Integrated Marketing Communications and Elements of Promotion Mix”• Debate It: The majority of promotional activities are deceptive. Provide a rationale for your response.• From the simulation, outline three (3) ideas that Achilles’ public relations campaign could use in order to counter the false allegation that the company is involved in using exotic leathers illegally to make formal shoes for women. Justify your response.