Kent MKTG450 week 4 discussion

By now, you should be familiar with several
different advertising and promotion methods that firms use to reach their
customers (television commercials, radio advertising, direct mail, magazine
ads, billboards and other outdoor media, newspaper, email, online banners and
popups, search engines, publicity, events, etc…)

In Week 4:
Pick a few of the different methods and discuss how you believe
consumers respond to these different media approaches. Think about attitudes,
physical responses, and motivation.