Kent MKTG450 quiz 3

Question 1Marketing _____ are the set of interdependent organizations involved in the process of making a product or service available for consumption.channelshierarchiesfacilitatorsconsumersprograms1 points Question 2_____ is about building and maintaining a favorable identity and image of the company and/or its products or services in the mind of the consumer.PositioningRepositioningSegmentationBrandingTargeting1 points Question 3Division of the market based on age, sex, family size, income, and other measurable characteristics is known as:demographic segmentation.psychographic segmentation.quantified aggregation.lifestyle aggregation.undifferentiated marketing.1 points Question 4Directing a company’s efforts towards one or more groups of customers who share common needs is known as:target marketing.competitive advantage.positioning.market segmentation.branding.1 points Question 5_____ segmentation is the grouping of customers on the basis of attributes sought in a product.BenefitGeographicVALSDemographicLifestyle1 points Question 6Doncaster is a company that sells fashionable women’s clothing through wardrobe parties. It targets women who are too busy to go to stores to shop. Doncaster is utilizing a(n):direct channel of distribution.indirect channel of distribution.marketing intermediary.direct-response advertising medium.reseller channel.1 points Question 7An ad inFloral Management, a publication for retail florists, promotes Redwood Grove tulips as a product that will enhance any spring bouquet that the florists sell to ultimate consumers. The ad for Redwood Grove tulips is an example of:trade advertising.a promotional pull strategy.a harvesting strategy.a consumer promotion.a promotional inertia strategy.1 points Question 8Which of the following bases for segmentation is employed when consumers are grouped according to their use of a product or service (heavy versus light)?BehavioristicDemographicBenefitLifestylePsychographic1 points Question 9Coca-Cola’s offerings of diet, cherry-flavored, vanilla-flavored, and caffeine-free versions of its product in addition to its original product reflect the company’s decision to serve:concentrated markets.differentiated markets.a demographic segment.an undifferentiated market.geographic segmentation.1 points Question 10With _____, advertising expenditures and promotional efforts are directed toward the ultimate consumer.promotional pull strategiespromotional push strategiestrade advertisingmarket harvesting strategiesnon-intermediary marketing