Devry MKTG420 week 5 discussions

QHow has the Internet affected
your own buying behaviors?QRead
the scenario below
Nick Pirrone, VP of sales and marketing for Steeltime, Inc. recently invested
over $250,000 in a customer relationship management (CRM) system. He has a
problem, however. His 10 salespeople either do not know how to use the system
or simply do not want to use it.
The CRM
system was to be used to move prospects through Steeltime’s sales cycle more
efficiently and to improve the level of customer satisfaction. When the system
was introduced seven months ago, the sales and marketing staff embarked on
extensive training to learn the system. Thus, Pirrone feels that his
salespeople have the knowledge to use the system, but that they are simply
ignoring his wishes and choosing not to do so.