ECO 415 Week 4 Individual Assignment: Hello, Iâm Your Motivational SpeakerYou are renowned business guru and motivational speaker Mai Biz. You have been contracted by a prestigious national business organization to deliver a two part seminar on a couple of todayâs hottest business topics: competitive advantage and international business.· Create a full 1,750- to 2,100-word transcript of your planned speech to meet the organizationâs request.· Address the following questions for each topic:Topic 1: Achieving Competitive AdvantageHow does the creation of value lead to competitive advantage?How may a firm achieve competitive advantage? Consider strategies of cost leadership, benefit leadership, and degrees of focus.How does the price elasticity of demand affect a firmâs strategic positioning for competitive advantage?What factors and strategies allow a firm to sustain competitive advantage? Cite at least one real life example of success and one real life example of failure in your explanation.Topic 2: International BusinessWhat additional risks do multinational corporations face and what additional opportunities do they enjoy when compared with domestic firms?What strategies may a multinational corporation use to best take advantage of the opportunities discussed above?What strategies may a multinational corporation use to best mitigate the risks discussed above?How does achieving competitive advantage at an international level differ from achieving competitive advantage at a domestic level? How may a firm strategically position itself for international competitive advantage? Cite at least one example or strategy specific to international business.