Consumer Behaviour

Consumer Behavior

The post is of three assignments

1:consumer behavior – the role of consumer age in the development of effective marketing

? Using relevant CONSUMER BEHAVIOUR THEORIES, critically analyse the role of consumer age in the development of effective marketing strategies.
? 2500 words – introduction 250, conclusion 250 and the body 200)
? YOU WILL BE ASSESSED ON YOUR ANALYSIS, EVALUATION & CRITICAL DISCUSSION OF THE TOPIC, THE QUALITY OF YOUR RESEARCH, THE NUMBER AND QUALITY OF JOURNALS YOU READ/CITE, YOUR REFERENCING SKILLS.
? will expect an absolute MINIMUM OF 15 sources.
? Ignore journal articles older than 15 years – focus on those articles written after 2000
? Use 2-4 references for each argument you make.
• cover all age group, gen Y, gen X baby boomer, grey market etc. do not mention elder or adults. Also do not explain what is gen x baby boomer because the tutor knows. You can put them in group while you explaining the theory as below:-
1. We need to highlight the attitude theory (brand loyalty, brand switch and other) for each group and how marketer develop effective marketing strategies.
2. We need to highlight the values theory for each group and how marketer develop effective marketing strategies.
3. We need to highlight the motivation theory for each group and how marketer develop effective marketing strategies.
4. We need to highlight the communication for each group and how marketer develop effective marketing strategies.
Do not use any assumption, make it as debate ( this author said this but other author said this) the articles should be academic one

2:effectiveness of social media as a marketing tool

analysing empirical research paper “effectiveness of social media as a marketing tool”

Identify an empirical research paper. The paper should draw on either a topic or methods (or both) concerned with living in a digital world and belong to the disciplines of media, culture and communication studies.

An empirical paper reports on the findings of a research project. It will typically include information about the kinds of research methods used and an analysis of the findings from the research. The structure of an empirical paper will often include a review of the theory, concepts and previous work in the area, the reasons for conducting the research, a methods section, and an analysis. In empirical papers the type of analysis can take many forms depending on the methods of the research; for example textual analysis, discourse analysis, narrative analysis, or statistical analysis. Empirical papers are also sometimes referred to as mid-level theory or applied theory. They are not purely theoretical, but use the results of research to speak back to the theoretical perspectives that inform a field of research.

Using the ideas presented in the lectures, and on what you have learnt through your critical video reviews, your essay should be a critical review of your chosen paper (2000 wrds). Your review should include a discussion of the theoretical perspective, the research methods, and the findings of the paper, as well as evidence that you have read around the subject and engaged in further reading.

Example essay (won best academic work at the Department Prizes 2013) example essay

Your review should be in Arial pt 10, double spaced, with margins of at least 2.5. Referencing should be used throughout, and the final referenced list should be produced in line with Harvard Referencing (CU Harvard Reference Style Quick Guide,

3:•What were the aims and objectives of the research?

•What was the specific research question being asked?

•What was the theoretical context?

•What research methods were used?

•What were the main research findings?

•What strengths/limitations did the authors identify with their own research?

Description
•What contribution does this research and its findings make to theories of:

You need to identify these!

•How appropriate were the researcher’s methodological choices?

•How might they have improved upon this research?

•What avenues for future research does it suggest?

4:Experimental and Behavioural Economics

Assignment.

Your assignment is to think of an experiment you would like to conduct.

1) Write a 1-sentence research question. (10%)

2) What are the various possible ways of finding an answer to the question you have stated above? Include both experimental as well as any other methods you know. (20%)

3) What do you know already about the possible answers to the research question you have stated above? In other words, summarise the literature on the research question you proposed, including experimental and non-experiment research. (50%)

4) What are the advantages and disadvantages of using an experiment to find an answer to your research question? (20%)

Notes

The overwhelming majority of the works you reference for the purposes of your assignment MUST be academic pieces of research, either written as a book, book chapter or journal article. It is ok to cite one or two newspaper articles, as long as they are illustrating a point, rather than as primary sources. The same argument applies to blogs or other websites. DO NOT cite textbooks unless you have to.

Referencing can be done using whatever method you like, as long as it is consistent. See the referencing style of any mainstream journal (e.g. the American Economic Review) for examples of how to reference academic works. The Bibliography section must include all the works you cite in the main text and vice versa.

effective marketing