criticize industry-wide practices that raise ethical concerns

The goal of the SAP project is to write a paper that criticizes industry-wide practices that raise ethical concerns and identify practical solutions that companies in

the industry can employ to not only ease the concerns but also enhance interests of the stakeholders and better the society. In order to do this, your group will have

to demonstrate an understanding of your industry’s current practices, an awareness of how the practices arecompromisingor jeopardizing values upheld by certain

stakeholders and what factors have led to the use of the practices at issue, and what alternative practices are available for the industry to adopt. It is highlighted

that this is a group project, not a collection of individual papers stapled together. You must work together as a group to conduct research and produce a quality

paper that reflects a collective effort.
The SAP project consists of a paper and a presentation. The specific content requirements of the paper will be discussed below and presentation guidelines will be

disseminated and reviewed later in the semester. Both sets of guidelines will be posted on Blackboard.
You will work in teams to develop those papers and will be graded as a group (for specific point allocations, see paper evaluation form). Individual grades will be

determined through the use of group and individual peer evaluations. In order to assess performance of all team members, each student will complete a peer evaluation

form after turning in each of the major sections of the paper and after both the class and client presentations as instructed by the professor. See attached peer

evaluation form (peer evaluation may move to online platform).

ContentGuidelines
External Analysis The first major section of the paper is the External/Industry Analysis. The goal of this section is to identify relevant opportunities and

threats. Please note that this section is about the industry and industry-related environments, not about your company which is internal. You may refer to your

company to illustrate a point but you should focus on discussing the actions of other firms in the industry and trends and occurrences that may affect your company’s

future performance.
Start with a brief introduction to this section that briefly explains the analysis and identifies the subsections of the Industry Analysis. Each subsection should also

start with its own introduction as well, outlining the content in the body. You want to guide the reader through your paper. Also, create as many tables and figures

as you can. They tremendously help readers quickly and accurately understand your points. Each tables and figures, however, should be thoroughly explained in the body

of text. Make sure that the tables and figures have to be your own.

– The fourth step is to identify and discuss driving forces or macro environmental trends (economic, social, demographic, legal/regulatory, ecological, and

technology) that are creating opportunities or threats to the industry. Again, focus on the trends that are impacting the industry. If ecological trends aren’t

important, for example, don’t force them into your paper.

**The use of research and concrete examples are critical to demonstrate how these trends are creating growth opportunities or threats to future growth. Do not rely on

your common sense or what your gramma told you over a dinner table. You need to present hard data to convince your audiences.