Brand manager's role

post has three assignments

1: Longevity and Quality of life

Order Description

Discussion
Despite evidence suggesting that disease prevention produces major improvements in longevity and quality of life, the role of prevention efforts in the United States health system is far from outstanding. Less than 5% of the nation’s health care expenditures are for prevention of disease and injury in contrast to the nearly 80% of the nation’s health care expenditures being devoted to treating people with chronic diseases. Tobacco use alone is responsible for billions of dollars in health care costs, as is obesity, including costs for the loss of productivity among those with obesity. Many in health care would suggest that prevention is a very cost effective solution to saving lives. If this is such a great concept, it would seem then, that people would embrace and practice prevention efforts more often in and effort to stay healthy. What do you think are some of the barriers and, more importantly, the “enablers” to prevention programs in managed health care plans and how do you think those barriers could be eliminated?

2: Is a brand manager’s role to be community leader?

3:International Business Machines, Corp. (NYSE: IBM)

Wal-Mart Stores Inc. (NYSE: WMT)

Step 2: Go to MergentOnline database, www.mergentonline.com to download the financial data of your company.

Step 3: I’ll upload O-S Checklist Excel template. There are seven worksheets in the template. You have to deal with two of them, such as Data Input and Value Indicators. For example, input all the pertinent information (from Balance sheet, Income statement and Cash Flow statement of your company) in "Data Input" worksheet. You will see some key ratios have been calculated for you in the "Value Indicators" worksheet. For an overview of the approach, read our article, “Overcoming Cognitive Biases: A Heuristic for Value Investing Decisions,”.

Step 4: Comment on the company whether it has durable competitive advantage (aka Wide Moat). You have to pass a judgment on this issue. You may want to consult the book, "Why Moats Matter: The Morningstar Approach to Stock Investing" by Heather Brilliant and Elizabeth Collins.

Step 5: Submit your Excel template along with your comments in a separate word document (not more than one page).

Business Machines