Transformation Leadership

this post has three assignments

1:International business

Order Description

International business can be challenging, to actually understand the unique issues firms face requires close study of how a business addresses a particular problem. For this assignment, you will be thinking about and applying the concepts we have discussed in class in a short case study that explains and analyzes how an international business responded to a problem (labor, competitive strategy, marketing, supply chain, etc.). Your case study will address a specific set of questions laid out below.

Step 1: Choose an international business from the list below.
Nike
Samsung
Cisco
Microsoft
DHL

**BP**

Toyota
Ford
General Electric
AIG
ExxonMobil
Siemens
Tesco
Nestle
Boeing
Home Depot

Step 2: Begin researching that business, starting with their company website. Take notes on their history, structure, mission, goals, problems, strategies, and growth. See the sources list below for other possibilities to help you learn more about the company.

Step 3: Write your case study using the information you have collected. Turn it in on Blackboard using the TurnItIn link and then hand in a physical copy in class on April 8th.

Format
Your case study must be divided into the following parts and answer the questions listed below. You should write in complete sentences.

1. Introduction: What is the company and what does it do? What is the company’s history? How did it develop? How is it structured (multi-domestic, truly global, etc.)?

2. Problem: What problem did the business face and what were the primary causes? What additional factors affected the situation? How did the business solve the problem?

3. Implications: What are the potential implications of the issue? In other words, how did (or how will) the problem impact the business? (Example: We saw that Apple had to order an audit of its Foxconn supplier in the wake of media attention. Once Foxconn increased its prices, however, Apple moved to a cheaper supplier.)

4. Analysis: How can the theories and concepts we have learned in class be applied to or explain the situation? (TEXTBOOK USED IN CLASS – International Business. Geringer, 1st ed. ISBN-13: 9781259360510)

5. Conclusions: Review the problem and the business’s handling of it. Is the issue one you believe the business will face again in the future?

6. References: List each of the sources you used to write your case study. These should be in MLA format. For easy help with citations, visit http://www.citationmachine.net.

Sources
The following sites and sources will be useful as you research for the assignment. You don’t have to use only these sites, but you must stick to scholarly sources. If you are in doubt about a source, please e-mail me. Note: WIKIPEDIA IS NOT AN APPROVED SOURCE.

Company websites: The best place to start is with your company’s website.

News websites: News websites can be very helpful and the ones below frequently report on problems/issues that businesses face.
www.nytimes.com
www.ft.com
www.forbes.com
www.bbcnews.com
www.reuters.com
www.bloomberg.com
www.wsj.com
www.businessinsider.com
www.cnbc.com

Books/Library Resources: Many of the companies you have to choose from are very well known, and it is entirely likely the library might have relevant books. If you are having difficulty finding information at the above websites, I recommend also checking out the library.

2:Promotional (Integrated Marketing Communications) of marketing mix strategy.

Order Description

3D Printing case study : Promotional (Integrated Marketing Communications) of marketing mix strategy.

5. The (reduced) marketing mix strategy (60 marks)

Based on your assessments and evaluations for points 1-4 of MakerBot and bearing in mind MakerBot‘s intermediate and longterm objectives, evaluate and provide appropriate recommendations for the following marketing mix elements of MakerBot:
• Product/Service strategy
• Distribution/Channel strategy
• Pricing
• Promotional (Integrated Marketing Communications) strategy
o List and briefly describe the main Marketing Communications channels currently used for this MakerBot in the UK.

3: Leadership for a changing world

Order Description

Instruction
Limit: 275 words
1. View the following videos
2. What is your understanding of leadership before you watch the video?
3. What have you learned from the video about leadership?
4. Think about the leaders that you are familiar with from the public arena and ask yourself- what is it you like about them? What is it that you think has made them successful?
5. How important is leadership and why is it important?
6. Please uses lecture slides or other sources to support your arguments.
7. Harvard Referencing

Week 1 – THINK: A Forum on the Future of Leadership,

What better way to start this subject then getting some thoughts from well-recognised global leaders? As leaders you are supposed to inspire your followers. This is an excellent inspirational video. THINK: A Forum on the Future of Leadership was a major event held during IBM’s centennial year in 2011, and brought together innovative leaders from across the globe to deepen collective understanding of the keys to success. What does leadership mean in the 21st century? Get motivated by well-known industry and thought leaders.
Week 1 – How to lead better,

Are you a leader or a manager? This excellent video by Mark Sanborn describes the difference between leaders and managers, which is an important part of Week 1. Cross-reference this video with the book by Dubrin (Table 1-1, p. 5). Consider your self-development, and what you really aspire to be. Leadership is not for everybody. It should be noted there are many different types of leadership.

leadership