Negotiation and Conflict

post has three assignments

1:Describe a time when you were at your absolute best, whether it was at work, school, on a sports team, etc. Elaborate on the environment, the people around you, what you were doing. Think about how you can re-create that time and be specific.

2:Strategic Marketing

“The best marketing strategies aren’t top down, they’re outside in, starting with
the customers’ needs and wants.”
Critically analyse this statement using Amazon as your case study
organisation. indicate whether customer voice drives
strategic marketing decisions in this organisation making reference to relevant
academic literature in the process.

3:Negotiation and Conflict

Analyze a movie (Thank You for Smoking, Glengarry Glen Ross or other) using the concepts from following Negotiation concepts:
Negotiation Strategy and Tactics
The focus that drives a negotiation strategy: direct effects of strategy choice, indirect effects of strategy choice.

10 steps getting reading to implement the strategy:
defining negotiating goal
Defining the Major Issue Related to Achieving the GoalAssembling the Issues, Ranking Their Importance, and Defining the Bargaining Mix
Defining the Interests
Knowing Your Alternatives (BATNA
Knowing Your Limits, Including a Resistance Point
Analyzing and Understanding the Other Party’s Goals, Issues, and Resistance Points
Setting One’s Own Targets and Opening Bids
Assessing the Social Context of Negotiation
Presenting the Issues to the Other Party: Substance and Process.

Conflict