Women, Technology, and Art

post has two assignments

1:GREAT DELIVERY CORPORATION

GREAT DELIVERY

Appointed as the Spanish Chief Operations Manager (COM) of GREAT DELIVERY Corporation, a US multinational company of home delivery services of quality products. GREAT DELIVERY Co wants to introduce its business into the Spanish Market next year. They want to offer their services focusing in the markets of the metropolitan areas of the main Spanish big cities.
The company will establish its headquarters in Barcelona and has a plan of gradual introduction in the different local markets of the main Spanish cities. The first target will be Barcelona metropolitan area which they want to start next year, the next target in two years will be Madrid metropolitan area and the third selected city for this initial phase of introduction will be Zaragoza which will start in three years. Zaragoza city is located between Madrid and Barcelona and the three cities are well communicated by highway and railways.
Locally the target audience of their services are private consumers with medium and high revenues (families, singles, students, elderly people, …), public institutions, private companies and institutions, schools, universities, etc. which want to order some quality products for their use or consumption. The company considers them as its primary customers or primary target market.
The company offers them a wide range of different local quality products which are locally available and some other locally selected products from different cities where the company is present. Starting in the second year of introduction, Barcelona’s customers could order some local products from Madrid and on the contrary Madrid’s customers could order local products from Barcelona. Starting the third year a customer of one of the cities could order some local products from the two other cities. All of these products will be supplied by different city’s selected providers. The company considers them their secondary customers or secondary target market.
The company providers are considered among different restaurants, specialized groceries, pharmacies, selected supermarkets and hardware specific stores.
The company discretionally chooses their providers in each city to supply its local products to their customers. In each city the selection is made differently depending on the type of provider and its local market share through company’s primary target.
When the provider is selected, an agreement of collaboration is then negotiated an established. There is an exchange of information of customers, products and providers. Both companies expand their networks because GREAT DELIVERY Co provides their customers with access to new providers and at the same time provides their providers with new potential customers.
There are two different ways to make an order using GREAT DELIVERY:
1) Customers can initially place their orders through GREAT DELIVERY requesting specific products of the providers that they want. Then, GREAT DELIVERY places these orders with the specific providers and later GREAT DELIVERY picks up the orders from these providers and delivers the orders to the customers.
2) In case the customer is more confident with the provider of the desired product, customers can place their orders directly to the provider requesting the products. Then, the provider places the order to GREAT DELIVERY which picks up and transports that order to that customer.
Primary customers and secondary customers (providers) can place their orders through the company’s website, by email, by phone or by app. Then the order is registered in the database and then processed by the different areas of the operations department.
GREAT DELIVERY CORPORATION CASE
2

One of the most important competitive edges that differentiates this company is that the company offers combined orders to their customers. They also offer different types of services to their customers depending on different delivery options and scheduling.
They will offer these different transportation options in Spain:
– Direct shipment of a customer order (directly from provider to customer, not passing through company’s warehouse). E.G. pharmacies urgent orders, some orders from restaurants, etc
– Customer combined order that has to be prepared in the company’s warehouse. E.G. a customer who places two orders at the same time and wants to receive everything together ( a combined order of a restaurant order + a pharmacy order).
– Indirect shipment: Customers’ orders are delivered with other added orders using pre-established and pre-standardized routes of delivery. Here the customer has two options:
o The same day delivery
o 24 HOURS or 48 HOURS of delivery (not intended for perishable products, like food, etc.)
The operations department will be organized with:
– A call center and customer service area with the operators that receive and check all of the orders (from customers and providers), manage the complaints, attend to the customers and providers, provides satisfaction surveys to the customers, etc.
– A transportation sector with all of the vans and motorbikes and its drivers and a workshop area for vehicle maintenance. This company is committed to the protection of the environment. For this reason, the company only uses electrical motorbikes or hybrid vehicles of gas and fuel. The company wishes to be accredited with the certification of 14.000 ISO standards in addition to the 9.000 ISO certification.
– A control operations center which establishes, controls and manages all of the operations resources and daily operations:
o They establish and organize the routes of the vehicle fleet (equipped with GPS locators) and reroute them to fill urgent needs, cut transportation times, reduce costs, resolve issues, etc.
o They also organize the indirect shipments and control the warehouse operations (combined orders, etc.). This center has to have a section of quality control assurance which reviews the performance and quality of the processes and services.
o They control and manage all of the information in the database to make forecasts and plan the operations accordingly.
– A technical information systems area which manages and maintains all of the software which supports and tracks all of the processes of the operations and tracks all of the orders and variables of service (scheduling, delivery times, mistakes, complaints, …). They also maintain the company website.
– A warehouse area with its workers divided in the following sections:
o section to receive pick up orders
o section to prepare combined orders with a combined packaging
o section to prepare indirect shipments (preparing shipments of different customer orders for different routes).
o section to prepare expeditions
GREAT DELIVERY CORPORATION CASE
3
© COPYRIGHT MANEL ARRIBAS IBAR
The available home delivery services and its fees, types of different products and providers will be presented and offered on the company website. The company website is an important marketing instrument that facilitates customer relationships and communication. This is because it also presents personalized discounts or providers of the day together with specific personalized daily news (new agreements with new providers, new products added, new transportation services, etc.). The Company also grants customers and providers with a customer loyalty program.
Additionally, the company website is a key element in the operations processes because:
– Customers and providers can place their orders on the website then the website syncs with all of the databases and processes of the company.
– Customer and providers can track the situation of their order thanks to the different programs of operations.
– GREAT DELIVERY tracks and controls the registration and situation of the different customers’ orders within the different system phases of operations. The system also launches and connects automatically all of the operations orders to the different operations areas of the department (call center, transportation sector, warehouse, …).
When the company opens its business in a new city, the company follows and implements a ramp-up period for the operations to complete with different gradual phases (see ANNEX 1 for Barcelona). This plan could be modified and adapted locally if some unexpected problem might arise during this process of introduction and if an adaptation or modification is needed for local specific needs or available resources from providers, customers or city infrastructure.
Thanks to their operations systems and information systems organization the company actually prides itself on matching expected delivery times with 10% deviation (caused by transportation delays, pick up rework, labelling mistakes, mistakes on postal addresses, … ) and on matching order requested composition with 5% deviation (caused by mistakes when placing the orders, mistakes of picking up the products, mistakes of picking up the combined orders, …)
QUESTIONS:
Answer the following questions and justify your responses:
1) Describe the service package of this company with all of its elements
2) Describe the physical value chain of this company with all of its elements
3) Describe the virtual value chain of this company with all of its elements
GREAT DELIVERY CORPORATION CASE

4

ANNEXE 1 BARCELONA’S RAMP-UP PHASES INITIAL PROMOTION NUMBER OF EXPECTED VANS AND MOTORBIKES TYPE OF PROVIDERS OR PARTNERS ORDERING SCHEDULING TARGET/ GEOGRAPHICAL DELIVERY AREA OPERATIONS RAMP – UP PHASES COUPONS GIFTS NEWSPAPERS ADVERTISING SPOTS + COUPONS 2+ 5 RESTAURANTS + GROCERIES WEBSITE + PHONE JANUARY POSTAL CODE 08028 +08029+08021 +08006+08022 +08017 PHASE 1 + LOCAL TV SPOTS ADVERTISING PANELS LAUNCH OF THE PHARMACIES SERVICE 5+ 10 RESTAURANTS + GROCERIES + PHARMACIES WEBSITE + EMAIL + PHONE FEBRUARY ADD EIXAMPLE ZONE (08036, 08011, …) + PHARMACIES SERVICE PHASE 2 HARDWARE STORES AND RESTAURANT COUPONS LAUNCH OF COMBINED ORDERS + NEWSPAPER ADVERTISING 12 + 20 RESTAURANTS + GROCERIES + HARDWARE STORES+ SUPERMARKETS WEBSITE + EMAIL + PHONE + APP MARCH ADD SANT MARTI, HORTA + COMBINED ORDERS PHASE 3 MASS COMMUNICATION LOCAL TV INTERVIEWS REGIONAL TV SPOTS 20 + 25 RESTAURANTS + GROCERIES + HARDWARE STORES+ PHARMACIES + SUPERMARKETS WEBSITE + EMAIL + PHONE + APP APRIL L’HOSPITALET DE LLOBREGAT AND SANTA COLOMA PHASE 4 MASS COMMUNICATION 25 + 30 ALL OF THEM WEBSITE + EMAIL + PHONE + APP MAY ALL OF THE METROPOLITAN AREA PHASE 5
GREAT DELIVERY CORPORATION CASE

2:Women, Technology, and Art

Project: For your research project this term, you will write a script for an educational podcast or video that you will record or film. Your script can take any format (such as an interview, conversation, documentary, or talk show), but it must assert an argument analyzing at least one of the texts we read during the second half of the term (Okorafor, Woolf, Frankenstein films, Loy, Anderson) in depth to support and develop your argument.

Select one of the following questions:

1.) How is at least one of the texts we read during the second half of the term relevant in today’s world? What in them should readers know about? What in the text allows us to better understand our world and what light does our world shed on that of the text?

2.) What is the role of power in at least one text we have read? How is it similar to or differ from the ways we have seen power function in at least one other text we have read this term? Why is this similarity or difference significant?

3.) How does at least one text allow us to better understand technology, art, or the intersection of the two? What does it teach us?

?Script: Your written script must be at least 1250 words. You will need to select a narrow focus so that you can present a compelling argument in a short span of time which you will support with careful analysis of quotations from at least one text we read and quotations or points from five primary or secondary sources you have located. Primary sources include poems, stories, photographs, or interview. Secondary sources include newspaper or journal articles. At least two of your sources must be peer reviewed journal articles. Your focus should be on at least one text we read, but you are encouraged to also investigate other works by the same author. You must use parenthetical citations in your essay to acknowledge ideas from sources as you refer to them. Use the templates for incorporating and analyzing quotations in They Say/I Say. You can search the NYIT library’s website Click for more options and their databases for journal articles. You can also join and search the databases at the New York Public Library.

As you respond to your research, you must acknowledge the kinds of materials you are using. A newspaper editorial differs from an article in an academic journal. An authority on a particular topic can lend perspective that others can not. Similarly, essays by and interviews with authors can provide information that sheds light on their work. Make it clear that you know the difference between different kinds of sources and why you are using them.

Select a format for your video or podcast that best communicates the argument you would like to make. Some examples include a documentary, interview, commentary, or discussion, or a combination of these formats. Interviews are often popular because they provide an opportunity to have an imagined conversation with a character or an author, and the ability to discuss texts from different perspectives, asking authors why they made various creative decisions and crafting their responses. Make sure that your script and podcast or video includes your own analysis of the texts. You can quote texts or include images, segments of recordings, or videos, but you must acknowledge all sources that you did not create.

You should investigate existing documentaries or videos to approach the genre and subject in a new way. For sample podcasts, check out The History Chicks and for further background and discussions of the practicalities of podcasting, listen to “The Unplugged Soul: A Conference on the Podcast,” from Columbia University.
?
Remember to give your script and video or podcast a title. It will help to frame and focus your project.

You should also practice your video or podcast before recording it. You may want to record several versions or edit the final product. Your podcast or video can depart from your script slightly to best suit the medium, but it should stay close to your plan. There are also apps for making recordings, such as Soundcloud and Audacity.

Submit your script as a Word document on Blackboard and indicate the location of the video or podcast (such as Google Drive). You can use Google Drive to store and submit audiovisual material. If you submit your file using dropbox, please note this at the top of your script. Do not make your videos available for the public online. Make sure to save your files in a format that can be viewed by both Mac and Windows users.

You are required to include a list of works cited at the end of your script acknowledging all sources you have consulted, including webpages, interviews, and audiovisual materials. You must use your own words and cite all sources appropriately. Using others’ words or ideas without acknowledging them is plagiarism.

If you are using a Kindle version of a novel, cite the location or page number. You can find this by cutting and pasting a passage from the Kindle application you can download for your computer.

You will lose points for incorrect citation format and lack of proofreading. You can consult MLA guidelines here: https://owl.english.purdue.edu/owl/resource/747/01/

You will also lose points for not demonstrating correct integration of quotations. Remember that you need to analyze quotations that you include. Select quotations in which the language is necessary. If you can put a quotation in your own words, you don’t need to quote it and you can summarize its contents and cite the page number in parentheses. This website may also be helpful: https://writing.wisc.edu/Handbook/QuoLiterature.html

Submit your rough draft and final drafts on Blackboard at least thirty minutes before class on the dates indicated above. You can share audio or video materials using Google Drive

Assessment Rubric
Your project will be assessed using the following criteria:
Exceptional.
Script
A thought-provoking script that is clearly written, demonstrating creativity and thorough engagement with texts.
The script develops a focused thesis, considering its implications.
Quotations are analyzed and incorporated effectively, functioning as parts of sentences.
The script reflects careful research with at least five sources, acknowledging the kinds of sources they are (primary [poems, photographs, stories, interviews] and secondary [journal articles]).
The project includes careful consideration of not just the texts we read in class, but others by at least one author we read.
The project’s title draws in readers, introducing them to its argument.
Sentences throughout demonstrate skillful, engaging use of language.
The conclusion of the script draws the argument to a close, makes a connection to a new context, and suggesting directions for future research.
The script demonstrates awareness of its own limitations or implications, and it considers multiple perspectives when appropriate.
The script demonstrates correct use of grammar, punctuation, and MLA style (including a list of works cited).
Podcast or Video

The project reflects practice or revision, reading or speaking clearly and engaging the audience.
Sources are acknowledged in conversation in podcasts or in text (as appropriate) in the case of a video.
The project is innovative and its design works well with its content.
The podcast or video is clearly designed, legible, and accessible to users.
Images (when relevant) are effectively incorporated, interpreted, and cited.

Strong
Script

The script contains a thesis, supported by analysis of quotations and examples.
The implications of the script could be considered further.
Research could reflect more careful research with credible sources, acknowledging the kinds of sources they are (primary and secondary).
The organization of ideas could be stronger.
Quotations could be more incorporated and analyzed further.
The conclusion could consider further future directions for research.
The project’s title could be stronger, drawing in readers, and introducing them to its argument.
The rationale could demonstrate further revision and proofreading, including demonstration of MLA style (and list of works cited).
Podcast or Video

The design and content work less effectively to make a compelling argument.
The podcast or video is less clearly designed or difficult to understand.
Images (when relevant) could be more effectively incorporated, interpreted, and cited.
Satisfactory. The script and podcast or video are reasonably focused, and explanations or analysis are mostly based on examples or other evidence. Fewer connections are made between ideas, and though new insights are offered, they are not fully developed. The script and podcast or video reflect moderate engagement with the topic. It contains errors in use of grammar, punctuation, or MLA style (and list of works cited).

Underdeveloped. The script and podcast or video contain mostly description or summary, without consideration of alternative perspectives, and few connections are made between ideas. The script and podcast or video reflect passing engagement with the topic. It contains many errors in use of grammar, punctuation, or MLA style.

Limited. The script and podcast or video are unfocused, or simply rehash previous comments, and neither portion of the project displays no evidence of student engagement with the topic.

No Credit. The project is missing or the script consists of disconnected sentences. The script, podcast, or video demonstrates plagiarism: presenting others’ ideas as your own, pasting content from sources (including websites), or drawing on such content without citing it.
?
Adapted from https://www.chronicle.com/blogs/profhacker/a-rubric-for-evaluating-student-blogs/27196

READING LIST:

Adichie, “We Should All Be Feminists” TED Talk

View selections from Young Frankenstein and Frankenstein (1931)

Virginia Woolf’s essay A Room of One’s Own (1928)

Read Mina Loy, “Feminist Manifesto,” “Brancusi’s Golden Bird,” and “Auto-Facial-Construction.”

View Laurie Anderson recordings, O Superman and Home of the Brave.

DELIVERY CORPORATION