SAINT MKT301 MODULE 7 AND MODULE 8 DISCUSSIONS

Module 7 Discussion

Our ad went viral!
Have you ever “liked” a company or
product on Facebook? Participated in a company’s blog or posted pictures
on their website? Do you and your friends have the next great
commercial for Doritos? The snack food firm has turned user generated
content into an advertising phenomenon. Their customer created ads are
frequently among the most popular during the Super Bowl, and in many
cases, have gone viral. User generated content is exactly what it sounds
like, content such as blogs, videos, pictures, and tweets (among many
other types) that are created and shared by ordinary customers.

Conduct a web search for examples of
firms that have successfully employed user generated content; there are
lots of great ones to choose from. If they can do it, so can you! How
would you employ user generated content to promote, brand, and sell the
product you are using in your marketing plan? Is mommy blogging for you?
Photo contests? How will you create the “buzz” you need to launch your
product? Describe your user generated content plan and why you selected
one type of content over another. How will you get your customers to
participate? What’s in it for them? Be specific and share at least one
example of a firm that has used a similar strategy.MODULE 8Module 8 Discussion
Jumping in the shark tank
Unless you happen to have a rich uncle
or get very lucky and find an “angel” investor, you’ll have to compete
for a start-up investment with dozens of other firms also trying to get
off the ground. You and your classmates have worked the entire term on
your marketing plans, and you now have the opportunity to review their
plans and to get some feedback on yours. You’ll be playing the role of a
rich investor looking for the next great company. Review a few of your
fellow classmates’ Marketing Plans. Taking in account the grading rubric
for this assignment, post a substantive review to at least two other
classmates’ Marketing Plans.Be certain to review someone’s who hasn’t been reviewed yet.In your review:

1. What questions do you have for the entrepreneur asking you to invest?
2. Does their SWOT make sense? Do you think they missed any important opportunities or threats?
3. Did they pick the right targets in their segmentation? Will those consumers really buy their product?
4. How about the IMC plan; did they pick the right message and medium?
5. Finally, Thumbs Up or Thumbs Down? Will you invest in the product and why or why not?

Feel free to set conditions such as a
different ad campaign or changes to the product. After all, it’s your
money! By the way, we’re much nicer than those guys on TV so make sure
your feedback is friendly and constructive.