Strayer JWI518 Assignment 1: Case Study – Rosewood Hotels

Assignment
1: Case Study – Rosewood Hotels

Due Week
3, Day 7 (Weight: 7.5%)

Preparation:
Review the Rosewood Hotels & Resorts case study.

Write a
4-6 page paper in which you do the following:

Discuss the pros and cons of the
Rosewood Hotels moving from individual brands to a corporate brand.
(Consider a wide variety of elements in your response like differentiation,
operational issues, brand management, etc.)

Based
on the case study market research, case study exhibits, and the pros and
cons you listed, give a recommendation on whether you feel Rosewood should
change to a corporate brand or keep individual brands and why.

Your
assignment must follow these formatting requirements:

•
Typed, double-spaced, using
Times New Roman font (size 12) with one-inch margins on all sides; references
must follow JWMI style guide and writing format. Check with your professor for
any additional instructions.

•
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required assignment page length.