STrayer JWI 518 Assignment 3: Research Project – Social Media Campaign

Assignment
3: Research Project – Social Media Campaign

Due Week
8, Day 7 (Weight: 10%)

Choose a social media campaign to analyze.
You can choose a political campaign, product advertisement campaign, or a
social awareness campaign. After you decide on a campaign, you will monitor the
campaign, conduct a formal analysis on the effectiveness of this campaign, and
make specific recommendations on where, how, and why this campaign must be
approved.

Contact
the campaign via phone and/or email as a prospective consumer. Follow them on
twitter or on other social media platforms. As a participant, you may build a
perspective that differs from what the social media marketers intend.

Write a
6-8 page paper in which you do the following:

Analyze the
campaign using the Dragonfly Effect Model. (www.dragonflyeffect.com)

Based on your
analysis, determine steps you could take to improve the campaign.

Your
assignment must follow these formatting requirements:

•
Typed, double-spaced, using
Times New Roman font (size 12) with one-inch margins on all sides; references
must follow JWMI style guide and writing format. Check with your professor for
any additional instructions.

•
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required page length.

Grading
for this assignment will be based on answer quality, logic/organization of the
paper, and language and writing skills, using the following grading criteria.