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You are to provide a marketing plan and research the different components of the marketing plan. Specific information on the marketing plan is included (reading material […]

The Geek Squad story begins when Stephens, a native of Chicago, passed up an Art Institute scholarship to pursue a degree in computer science. While Stephens […]

In this interactivity, to examine integrated marketing in action, you?re going to tell the Storify story of a particular campaign from your internship brand across multiple […]

Part 1 Tasks for Part 1 will be completed in Weeks 1?4 and should be 1,250?1,600 words. This final draft represents Part 1 of the Key […]

Each group will identify a company of interest that engages in corporate social networking. Students are encouraged to select companies with social networking sites that they […]

Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits […]

Marketing is a dynamic and exciting science. This course was designed to give you an opportunity to experience an overview of the many disciplines/ areas of […]

Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research. Create a marketing […]

The Power of Marketing Marketers cannot create demand or make people buy things that they don?t want or need. However marketing is designed to persuade, inform, […]