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Two independent companies, Hager Co. and Shaw Co., are in the home building business. Each owns a tract of land held for development, but each would […]

BUS 620 Week 5 Assignment – Marketing in a Global EconomyMarketing in a Global Economy. Review the following article:Faris, S. (2012). Grounds zero: A Starbucks-free Italy. […]

BUS 620 Week 4 DQ 2 Product Development ProcessProduct Development Process. Do an internet search of the new product development process of any product of your […]

BUS 620 Week 4 DQ 1 The Role of PricingThe Role of Pricing. Review the article:Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business […]

BUS 620 Week 4 Assignment – Ad Compaign – Article ReviewAd Campaign. Review the article:Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved […]

BUS 620 Week 3 DQ 2 Marketing SegmentationMarketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers […]

BUS 620 Week 3 DQ 1 Branding NordstromBranding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:How does this […]

BUS 620 Week 3 Assignment – The Case of the New Apple, Inc.The Case of the New Apple, Inc. Read the article:Burrows, P., & Satariano, A. […]

BUS 620 Week 2 DQ 2 Customer NeedsCustomer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is […]