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1-Using the three components of an IT value proposition discussed in your textbook,develop a proposition to present to your CEO that will convince him or her […]

Week 6 Discussion “Pricing Strategy and Pricing Management” Please respond to the following: · From the simulation, you learned about the importance of identifying a pricing […]

Week 5 Discussion · “Market Penetration and Branding” Please respond to the following: · From the simulation, differentiate sales promotion activities from loyalty programs, and explain […]

Week 4 Discussion “Business Markets and Global Marketing” Please respond to the following: · From the simulation, explain the key factors that you need to consider […]

Week 2 Discussion “Marketing Objectives and Ethics in Marketing” Please respond to the following: · From the first e-Activity, discuss the primary reasons why firms that […]

Review Test Submission: Week 2 Quiz 1Course Principles of MarketingTest Week 2 Quiz 1 Status Completed Instructions This quiz consist of 10 multiple choice questions and […]

Review Test Submission: Week 3 Quiz 2Course Principles of MarketingTest Week 3 Quiz 2 Status Completed Instructions This quiz consist of 20 multiple choice questions. The […]

1. What four factors must be in place for IT strategy development to be successful? Using a search engine (such as Google or Bing), locate a […]

Chapters 28 and 31 ProblemsComplete the following:Chapter 28, problems 28-1, 28-2, 28-4, 28-8, 28-12, and 28-14Chapter 31, problems 31-4 and 31-1028-1. The following table depicts the […]